elysian Group - a group of companies headquartered in Dubai in the United Arab Emirates (UAE) which provide property and finance-related services - has confirmed encouraging results since introducing new international properties into the company’s property portfolio.
The group, which has traditionally specialised in the UAE property market, decided to expand into other property markets around the world in response to increasing client demand for geographical diversification. The decision to branch out into new global markets was also influenced by the decline in investment potential in the UAE late last year and to cover losses suffered in the UAE at the time and the declining value of the United States dollar.
The revenue generated by the elysian Group’s portfolio of properties outside the UAE now makes up 25% of the company’s income. The group is now receiving more property enquiries than ever before and has found the Brazilian property market to be the most popular location among potential investors.
"We strive to identify new markets around the globe on an ongoing basis so that our clients may benefit from the world’s emerging property hotspots," explains Mr. Masood Naseeb, the CEO of the elysian Group.
"We’ve found that Brazil is by far the most popular destination among property investors at the moment, and after careful research and due diligence, we’ve hand-picked what we believe to be one of the best investment opportunities in Brazil - the five star Lago Doce Beach Resort in Ceara which has been conceived with the holiday home, retirement and permanent home markets in mind.
"The Lago Doce Beach Resort is the first self-contained luxury resort of its kind in this area of Brazil’s north east coastline. It is ideally positioned to take advantage of the Brazilian property market, which is certain to grow in demand, not least due to the estimation by Reuters that 27 million new homes will be required in Brazil over the forthcoming years. This is largely due to the fact that financing has just become available, which means that millions more Brazilians can afford to buy property. Couple this with low unemployment levels and huge economic growth, and it becomes clear that this is one project which cannot be omitted from a healthy property investment portfolio."
As part of the company’s business growth strategy, the elysian Group now also includes commercial properties within its property portfolio and has set up a commercial department – developments which have accounted for a 10% increase in revenue. The group has also built upon the financial services which it offers to clients, including currency exchange services and overseas mortgages. Furthermore, the company has established a partnership with a leading provider of interior services – Indigo, and set up a department to handle marketing activities for property developers.
"As a result of our expansion, company profits are up, we have 30% more staff, new offices and further market opportunities available, including a property fund which is to be launched shortly to take advantage of great property prices," adds Mr. Naseeb.
"We’ve also been marketing to an international audience which has allowed us to generate enquiries from people who would previously never have contacted us. We remain in the top three real estate in Dubai companies and have substantially strengthened our position this year. We have just launched ‘elysian News’ so that people can stay up to date with the market we cover and have just registered our 120,000 the newsletter registrant. It’s obvious that there’s still huge interest in the world’s property markets and we’re here to help investors track down the best deals."
Masood Naseeb moved to Dubai after completing a BA (Honours) in Business and Economics and Business Administration at Canada’s prestigious University of Windsor in Ontario. He has a solid experience in international business and has held a directorship with a leading international company which has won over 29 American government contracts since Masood Naseeb joined the business.
Masood Naseeb moved into real estate after identifying a niche market, and is an investor himself, with a considerable property portfolio including villas throughout the Palm Jumeirah, and international property as far away as Brazil.
Within the space of less than three years, the elysian Group had already become the third largest real estate company in Dubai and the United Arab Emirates. Today Masood Naseeb’s goal is to turn the elysian Group into the most successful property business in the world based on investor returns and real estate transactions.
For those interested in finding out more, elysian Group have released a new interactive website where property buyers and investors can identify international, local, Dubai Property and Abu Dhabi property. For more information, visit http://www.elysian-group.com/
Last updated: 12 October 2009
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Images:
View over Lago Doce, the lake at the rear of the Lago Doce Beach Resort
Prism style residence at the Lago Doce Beach Resort
Grand Contemporary style residence at the Lago Doce Beach Resort
Grand Deco style residence at the Lago Doce Beach Resort
Two-storey villas at the Lago Doce Beach Resort
